The Lego Organization History

There’s something special in the sight of a Lego package that brings you right back to your childhood. For a lot of, the small blocks were a necessary part of the early years and helped shape their creativeness and imagination. Now, Lego’s production processes are really advanced and the company can be working hard to stay ahead of the shape on durability.

When Ole Kirk Christiansen started his first manufacturing plant in Billund, Denmark, in 1932 he was determined to help make the best development toys that can be found. He started by using cellulose acetate to develop the small bricks, but eventually switched to acrylonitrile butadiene styrene (ABS plastic), which is still used today.

The ingredient to the success belonging to the Lego program was the truth that all piece complement all the others – the bricks could possibly be combined in 915, ciento tres, 765 other ways, according into a 1992 Seglar catalogue. The corporation also developed new creation process and started applying injection edges, which allowed it to make a large number of new products yearly.

By the 1990s, however , this company was taking a loss, partly due to the shift apart right from traditional plaything design and into creating licensed intellectual property. It started out producing sets based on well-liked movies and video games, just like Star Battles and Winnie the Pooh. But many of these sets had been expensive and turned off fans.

In recent years, the company contains jettisoned noncore businesses and increased expenditure in its key brick toy business. It has likewise made a push into in-house brands like Ninjago and Relacion Knights as well as partnered with big mass media companies to produce movies and TV shows depending on these designs.

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